Episode 1: Road to a World-class Parts Maker: Started new factory project
We, Mizuki, realize needs to be more accurate, speedy, and flexible operations than ever for our diversified customers. So, we decided to merge two factories in Kanagawa and Yamanashi Pref. and to construct new factory and headquarter in Fall, 2017.
The new factory project is not just “Factory relocation.” It aims to promote our precise parts, our world-class technologies, and our thought in this project. Thus, we started this project as an entire company project by collaboration with a design office and branding professionals.
In this project, we report progress of the factory construction, and development of factory design and branding project.
Introduction of state-of-the-art manufacturing machines to increase our production capacity by 20%.
The new factory will locate 100 meter away from our current headquarter and factory. It also location just in front of new interchange of Tomei highway, which will open in the end of March 2018. The size of area is 4400 square meters, and two-story factory with total floor of 3500 square meters.
Mr. Mizuki, President of Mizuki Co., said “we can arrange production system to operate all processes at a location by marge two factories. By doing so, operations will be more efficient, and increase capacity of our production by 20%. Also, we introduce new state-of-the-art manufacturing machines to widen the range of product lines and to increase accuracy. Finally, we can prepare the system to response our customer needs immediately.”
Branding by collaboration with professionals
We would like to show our stances and thought to our customers through our website, catalogs, name cards, and factory design. So, We ask to participate design office and branding professionals in this project.
We feel proud and enthusiasm for the collaboration, which no other peers probably have never tried so far.
Mr. Akihiko Sano, branding designer and president of Sore Color Design Co., said “Branding is thought to be for consumer products or services to promote good impression to motivate buying behavior. However, I define that it is to promote real values and enchantments. So that, Branding can be a key corporate strategy for a BtoB company like Mizuki Co. Company building is a key icon to show values of the company. In particular, we use a corporate logo and typography for design plans. By designing the new factory with consistent design policy, we would like to create a space to recognize attractiveness of Mizuki Co. to their customers and staff members.
Ceremony for the construction. Start the project into full-scale operation
On January 6, 2017, the ceremony for new factory construction was taken place with our staff members and also design and branding members.
After the ceremony, the new factory project was started into full-scale operation. Now, it is just a vacant site, but soon, there will be a new building appeared. What will we see here by moving of people and things here? We excited so much, but the ceremony make us think what we can do for the project. It was so meaningful time.
A business plan for the project has been approved by governmental bidding policies by Kanagawa Pref. and Ayase City governments. So that, we received many inquiries and interviews by mass media. We must achieve our goals with our staff and associates to response their expectations.